![]() ![]() In addition, the Marketing Technology and Operations group ensures the customer journey and experience feels personal and resonates with consumers throughout each stage of the company’s marketing campaigns. Su’s work enables HBO Max to properly invest advertising spend where the company experiences the largest ROI. Following the launch of HBO Max in 39 countries in Latin America and the Caribbean in June 2021, Su’s team will play an instrumental role in onboarding colleagues in Europe later this year by serving as a center for excellence to streamline data collection efforts and processes. The 14 million is more growth in subscribers than HBO had in the US in the past 10 years combined. Under Su’s leadership, her team was pivotal in growing HBO/ HBO Max domestic subscriber count from 33 million to 47 million since the launch of HBO Max, surpassing AT&T’s projected figure for 2022. Su has helped HBO Max successfully increase engagement and decrease churn by establishing tools to measure and monitor customer lifecycle patterns. ![]()
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